With Twilight winding down, Mattel has jumped on the next big Young Adult sensation: The Hunger Games.
Mattel reportedly will be releasing a Katniss Barbie doll in April.
This one may not be accepted by one and all so readily as some of Mattel's other tie-ins.
From an Entertainment Weekly article:
But fans of The Hunger Games may feel that Katniss’ commodification by Mattel abandons the anti-corporate sentiments the character possesses in Suzanne Collins’ novels. For many, Barbie dolls represent the pinnacle of female objectification — impossibly proportioned and vapid — and they likely don’t want to see their beloved Katniss reduced to that level.
Still, let’s not forget about Barbie fans. Consumers who value Barbie’s traditionally wholesome image may wince at the idea of a doll based upon a revolutionary young girl who kills other teenagers in order to survive. Though the doll is geared toward adults, the Barbie brand is synonymous with children, and parents might be unsettled by the implications.
Read more about the upcoming doll here, here, here and here.