Tuesday, March 27, 2012

Let The (Merchandising) Games Begin

May the merchandising be ever in your favor. Er, I mean the odds. May the odds be ever in your favor.

With Twilight winding down, Mattel has jumped on the next big Young Adult sensation: The Hunger Games.

Mattel reportedly will be releasing a Katniss Barbie doll in April.

This one may not be accepted by one and all so readily as some of Mattel's other tie-ins.

From an Entertainment Weekly article:

But fans of The Hunger Games may feel that Katniss’ commodification by Mattel abandons the anti-corporate sentiments the character possesses in Suzanne Collins’ novels. For many, Barbie dolls represent the pinnacle of female objectification — impossibly proportioned and vapid — and they likely don’t want to see their beloved Katniss reduced to that level.
Still, let’s not forget about Barbie fans. Consumers who value Barbie’s traditionally wholesome image may wince at the idea of a doll based upon a revolutionary young girl who kills other teenagers in order to survive. Though the doll is geared toward adults, the Barbie brand is synonymous with children, and parents might be unsettled by the implications.

Read more about the upcoming doll here, here, here and here

Friday, March 9, 2012

Happy Birthday, Barbie

It's Barbie's birthday today! But we get the treats.

Had your eye on a new, cute doll? Today only the online shop at Barbiecollector.com is 25 percent off!

Go for it. Barbie would want you to shop on in her honor.

The fine print:
25% off sale ends 3/9/12 at 11:59pm CT . May not be combined with any other offer or discount. Not valid on previous purchases. Offer excludes BFC membership fees, 2012 BFC club offering Afternoon Suit Barbie Doll, Gift Cards, and gift-wrapping. For Gold Label dolls, limit five (5) of each Gold Label doll per order.

Monday, March 5, 2012

By The Numbers

1+
billion different fashions have been
produced since 1959 for Barbie and her friends

75+
couture designers
have outfitted Barbie

150+
famous designers have been
inspired by Barbie

105
million yards of fabric
have gone into making Barbie Fashions

100
people, designers, seamstresses, pattern makers and stylists
needed to create a single Barbie fashion and look

130+
different career uniforms

1,000+
shoe styles
available in Barbie’s closet

(Facts courtesy of Mattel.)

Thursday, March 1, 2012

She's A Barbie Girl

Pamela Anderson as a real-life Barbie: Check it out here.

What do you think? Are the comparisons apt?