For A Good Cause

Bald is beautiful.

That's the message being conveyed to Mattel through different social media websites. There's a campaign underway to convince the company to create and distribute a bald Barbie for women and children with hair loss, whether it's from cancer treatment or other ailments.

Mattel already created a one-of-a-kind doll for a young cancer patient.

A Facebook campaign has made national news and received more than 100,000 "likes."

The company has yet to issue a public response to the campaign, which some believe is a lost opportunity for Mattel and the Barbie brand.

According to a Forbes article:

In the process, Mattel has lost a huge opportunity for Barbie; the chance to actively engage with the fans that social media platforms like Facebook and Twitter have empowered. Mattel might argue that shelf space is precious and a proliferation of limited-appeal Barbies would dilute the brand, but the opposite is true. Shelf space is irrelevant in a world with virtual stores and scarcity is the most precious brand attribute. Companies still mired in a command-and-control model from the 1950’s imagine that “caving” to the demands of special interest groups would necessitate big changes to the lineup and complex long-lead account sell-in process are missing the point.

Read the full article here. Read more about the bald-and-beautiful campaign here, here, and here.

It seems to me that creating an original doll like this in support of a good cause would be more unique, more interesting and far better than any of the celebrity tie-in dolls Mattel loves to spread in the market.

What do you think? Would you buy this or another Twilight doll?