This doll is pretty appropriate for August, since Elvis fans everywhere take the time to remember the King around the anniversary of his death on Aug. 16, 1977.
This isn't the first time Mattel has looked to Elvis for inspiration. There's the Elvis Live on Stage set that includes an Elvis doll with a retro Barbie in a poodle skirt. There's also the Elvis and Priscilla wedding set, which includes Barbie sporting big, coiffed hair and thick eye makeup just like Priscilla when she wed Elvis in 1967.Now, Mattel is using Barbie herself to celebrate the King. The Elvis Barbie dolls features Barbie in a gold suit inspired by the cover of his 1959 greatest hits album, “50,000,00 Elvis Fans Can’t Be Wrong.” Barbie rocks the gold lamé suit with a bow tie, sparkling silver ruffled shirt, pompadour ponytail, gold earrings and metallic Mary Jane-style pumps.
It's a pretty cool look. This is a great example of when Mattel gets it right. Instead of picking another female celeb (like Heidi Klum or Faith Hill) to replicate in doll form, the company is creative and is using Barbie as a medium to interpret (not copy) a celebrity. I see this as similar to the new collection inspired by famous paintings or the one that showcases iconic locations around the globe. They all require creativity and flair, which is more than was required to turn Reba into a Barbie.


