Mattel is branching out, adding a new line of dolls: Stardoll by Barbie. Apparently, Stardoll has been a popular online fashion and gaming community for teen and tween girls. Being neither a teen or tween, I had not heard of them prior to Mattel's announcement.
The company is bringing the "virtual world to the 'real' world" and offering Stardolls at $20.99 each. They are inspired by the online world and include four of the most-popular virtual Stardoll stores (whatever that means). Mattel is introducing two dolls per "store."
There's Fallen Angel, Bonjour Bizou, Doll Space and Pretty n' Love. So...interesting names. Each doll has rooted eyelashes and a unique face and body sculpt. Each doll includes a gift card for complimentary Superstar membership on Stardoll.com, Stardollars to spend on all Superstar items on Stardoll and free exclusive virtual gifts (whatever all that means).
For those who are really curious, you can browse the Stardoll site.
Or you can read about Barbie and Stardoll here and here.