Tokidoki Time

I have to admit that I have never really gotten in to Tokidoki's style or art. It pops up from time to time through partnerships with other brands, and it always seems to be really popular. (I saw those LeSportSac bags with Tokidoki prints everywhere.)

The brand was founded by designer Simone Legno in 2003, and it includes collaborations with Karl Lagerfeld, LeSportsac, Onitsuka Tiger, Marvel, New Era, Hello Kitty, Fujitsu, Levi's, Smashbox cosmetics, Xbox, T-mobile, Fornarina, Skullcandy, Medicom Toy -- and now Mattel.

The Tokidoki Barbie features the brand's funky style. She's wearing a  pink miniskirt, crazy-looking leggings and skull-and-bones black top. Naturally, she's got a large bag from the brand and lots of accessories from bracelets to shiny shoes. I actually like the pink Bob. She has on a leash a little dog(?) dressed like a cactus. His name, apparently, is Bastardino. And get ready for a conservative-mommy backlash: she's got tattoos on her arm!

On the Tokodoki website, there are a number of Barbie items, which actually are pretty cute. The brand does a better job of creating fun and funky Barbie accessories for adults than Mattel does. Of course, despite the cuteness, you won't see me walking down the street in any of them. A tote bag for $58 and a cotton tee for $55 is a bit rich for me.