The duvet cover is designed by principal Barbie designer Robert Best and features a pink background with white polka dots and different dolls. The sheets feature the Barbie logo along with some pink accessories, like shoes and sunglasses.
Not every girl is going to be getting a pink Barbie bed set, however, because the prices are not cheap: $129 for a full/queen duvet cover and $119 for queen sheets. The decorative pillow is $34.
It feels gimmicky, like a ploy to expand sales to Klum or Hawn lovers in addition to Barbie lovers. And the dolls are not all that exciting. (I give them a solid "meh.")
Now a recent Mattel launch that I found very excited was Pirate Barbie. Look at her! Gorgeous.
Mattel was able to capitalize on the popularity of pirates (Gee, I wonder why she looks like a pretty Captain Jack?) yet develop an original look that does not rely specifically on someone else's name and popularity.
Even co-branding does not bother me much, such as when Mattel teams with the Hard Rock Cafe or Little Debbie. (Do you know how many Swiss Cake Rolls I had to eat to get those dolls?) At least with co-branding, there is creativity and originality in many of the dolls. It seems that when Barbie is tied to a specific person, the designs lose their flare.
I'll stop my curmudgeonly rant now. Tell me what you think of the new dolls.
I collect Barbie dolls. It's a hobby most of my friends find perplexing. I haven't yet found anyone in my social circle who shares my love of the 11.5-inch plastic fashion queen — so I decided to branch out.
In blogging about Barbie, I hope to find and communicate with other collectors like me.